Design Thinking Methods and Tools for Innovation

Design Thinking Methods

and Tools for Innovation

https://nmd306s18.slack.com/files/U8X7QTA9Z/F978UM31D/9783319208855-c2__1_.pdf

Design Thinking as an Innovation Approach.

Innovative response to Rapidly changing market demands.

• innovation is often a process to which several actors with complementary capabilities contribute

• companies adopt multidisciplinary teams during DT processes as a strategy to increase team performance
• During an innovation process supported by DT, a team
• needs first to broaden their thinking, making it divergent, allowing multiple inputs for their problem area.
• We must forster stimulous for creative inputs in divergent thinking.
• The last stage is putting ideas into action.
• Design constitutes of two phases of design.
• (1) an analytical phase of finding and discovery
• (2) a synthetic phase of invention and creation
• This allows us to innovate through observational or ethnographic research, creating frameworks  for  understanding  data,  analyzing  new  customer  needs,  and  developing solutions or new products to meet these needs

Design THinking Methods and Tools

• motivation  to  use  it, the  audience, the representations used, and activities in the design process.
• This is used to understand the problem.
• The DT - The creation of meaning and making sense of things.
• The DT process consists of five stages: empathizing, defining, ideating, prototyping,
• and testing
• Empathizing - Relating the the persona and understanding their need and constraints .
• Ideation Phase - Brainstorming and generating ideas with stimulus and making prototypes.
• Test Phase - Visualize the systems complexity and reflect a convergent and divergent view of design.

 Personas

• The study of someones persona can be used to empathize with a customer based target market.
• It can help identify someones needs and desires.
• A persona is “a user representation  intending  to  simplify  communication  and  project  decision  making  by selecting project rules that suit the real propositions
• Smaply( a web service for providing options of personas based on input)  provides several options for describing personas, including ready-made avatars, quotes, options for collaboration, and engaging visualizations

StakeHolderMap

• a visual or physical representation of the various groups involved in  a  particular  product  or  service,  such  as customers,  users,  partners,  organizations, companies, and other stakeholders
• It’s a human business perspective to help the customers relate better to the product or service.
• It is designed to put stakeholders on the management radar. The more people who have assessment and revisional opinions the more stimulus and team of designers and businessmen can achieve.

Customer Journey Map

• This describes a collection of touchpoints from beginning to end for a product of service delivery, from the customers point of view.
• Touchpoint - “an instance or a potential point of communication or interaction between a customer and a service provider”
• This must define the relation between persona/customer and the technical side of service
• This helps convert information into intuitive, data rich map of a customer journey

Service Blueprint

• Service blueprints show the actions between customers and service providers during a service delivery.
• This allows the customer to relate to what the experience will be for a product or service.
• Creately - A web-based tool for blueprint diagrams

Business Model Innovation

• Exploring Market Opportunities
• The Business Model Canvas (BMC) is  a  visual  way  of  handling  a  BM  and  related  economic,  operational,  and  managerial decisions.
• This is the business logic of an idea.
• Strategyzer - BM innovation web-based tool
• This should cover economic analysis, 5 - 10 year business plans for thought out financial management and future potential target markets for business/product growth.

Rapid Prototyping

• This should be a prototype that shows the technology that is possible for a solution or experience.
• This should be graphic, tangible if product, have audio or something that explains a function.
• It has a graphical user interface for creating mockups of websites and applications.
• This helps get direct feedback

Case Study

• Innovation and collaboration where workshops involve both convergent and divergent thinking in a task